Like the product-market fit, look for use case-CRM fit Different businesses run on different models, of course, but if you’re wondering how to implement your CRM effectively, you can start with these four points: Define your use casesĭoes your business involve extensive cold calling? Or do most of your leads come inbound? How many emails do you send on an average every day? Does your business depend on field sales or inside sales or both? How many marketing campaigns do you run every month? These are not the exact questions you should be asking yourself, but asking such questions is the first step towards consolidating your use cases. And the sales and marketing teams using it need a strong strategy to connect the dots behind the data. A CRM software is only as good as the people using it.
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